What is SEO?

SEO is a term that is floating all over the internet these days but what is it? SEO stands for Search Engine Optimization, and is all about getting your website to the top of Google, Bing, Yahoo, and any other search engines out there.

There are a lot of things you can do to increase your SEO but a lot of it comes down to one thing. Link building. Building inbound links to your site is one of the most affective way to increase your SEO. Getting links to your site on ezines, web directories, popular blogs, newsletters, and social media sites build popularity and increases traffic.

SEO Book has a great article outlining 101 ways to build link popularity. Check it out and see how you can increase your link popularity. And more importantly, if any of your current methods fall in the bad area, which threaten to taint or destroy your brand.

What are you listening to?

Stumbled across this video on the nerdist.com a while back. You have to admit, you've wondered this yourself when you pass people wearing headphone. What are you listening to? Fun little project. Something like this could be a great advertising piece.

Make your Franklin

About a month ago I found an online 'contest' for customizing the 100 dollar bill. If you go toMakeYourFranklin.com, you can see a gallery of personalized bills, download a high res image, and do your own. No prizes, no winners, just for fun. Here are a few I've done.

Brand vs. Brand Identity

Brand and brand identity are often confused as being the same thing. This is not the case. To understand the difference, lets start by asking the questions.

What is a brand?

A "brand is the promise, the big idea, and the expectations that reside in each customer's mind about the product, service, or company."

Alina Wheeler - "Designing Brand Identity"

What is brand identity?
Brand identity is the expression of your brand, both visually and verbally. Brand identity is what will makes your brand, recognizable, meaningful, and memorable to your consumers.

Consumers recognize and feel comfortable with brands they know. They know the brand is reliable, safe, and of high quality because they have seen it, held it, and experienced it. Before long they become loyal supporters of the brand and its promise.

This brand loyalty is a result of a carefully crafted brand identity, and it is extremely important for companies to be successful in an ever growing and completive market.

If you have more questions on brands and brand identity, or need help creating a stronger brand identity for your brand, please drop me a line at adam@atomthomas.com or visit my website at www.atomthomas.com

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Wheeler, Alina. Designing Brand Identity. John Wiley & Sons Inc., 2006